Potential Scene for a Sitcom
A phone is sitting on a counter, its screen lights up and the ringtone, the ubiquitous pop song of the moment most likely Lollipop, fills the room. DAD enters the room and picks it up.
DAD: Skip, you got a text.
SKIP : (offscreen) What does it say?
SKIP enters the room, he looks like a Jonas Brother, the cute one.
He goes to the fridge and gets an apple (presuming this show wants to sponsor good health). Alternately, SKIP can get a treat from one of the sponsors. Prominent placement will be charged a higher fee. A close up can cost as much as a 30 second spot, though will garner twice as many impressions.
DAD: What does that mean?
SKIP: I don’t know.
DAD: Well neither do I. You should tell your friends to make sense when they text you. Or, I don’t know, call me crazy, you could call each other.
SKIP: No Dad, I Don’t Know.
DAD: I know you don’t, neither do I.
JESSIE enters the room, she is the sassy little sister archtype.
DAD: Jessie, do you know what IDK means?
JESSIE: I don’t know.
DAD: Neither do we!
Note: This is inspired by a real life event, though it was much less contrived. And it did not involve fathers and teenage sons.