Gospel

Today at work a cruel revelation came upon me. Marketing, the process of promoting one product over another is very much like being a missionary. The idea of trying to get someone to buy a product and join your religion are similar. I never wanted to be a missionary and was rather dispassionate about marketing in general. So i guess it makes sense.

E.L.I vs. The Revelator (an intense psychodrama in six acts)

Among one of the most fascinating trends in rap currently is the emergence of heteronyms (the literary kind, not the linguistic kind) as a popular trope in hip-hop, or at least some MCs are giving it a try.

In his upcoming album, T.I gives this a shot, doing battle with himself. Much like Tyrese did last year, though T.I is a far superior MC.

T.I is not the first rapper to do this. Both MF Doom and Kool Keith have been doing this for a while. But T.I is certainly the most high profile rapper to try this.

So is this empty artistic pretension or an artists attempt to be introspective in a genre that doesn't entirely embrace it. Does it matter if it is pulled of well and becomes entertaining. Perhaps when content catches up with form we will find out.

Let's Talk About.............

Pesto.

Pesto is one of the best condiment type things in the world. Haters take note, it is incredibly versatile, able to be used on pizza, pasta, and as a simple spread on bread. It is also incredibly delicious. It is composed of ground basil, garlic, and pine nuts (though walnuts will do in a pinch). Sun-dried tomatoes can be added for extra flavor. Home-made pesto is of course the preferred choice, but I find the store bought pestos to be very good in their own right.

A simple, quick yet tasty meal idea is to cook some pasta and cover it with a few spoonfuls of Pesto. Mix the pesto into the pasta and there you go an incredibly easy and fast meal! In fact that is what I'm going to eat for dinner tonight.

Minutia

So it's been two years since I graduated college and moved from the humble city of Pocatello, Idaho to Utah. Ill prepared for the rigorous job-hunt and post-collegiate life adjustment that followed. Unsure really of what kind of job I wanted, or what I wanted to do. Did I regret not changing my major all those times the idea came into my head? Sometimes. This is all very typical.

So I got a job at Dillard's and hated it, then I got another job, moved, became a copywriter and that's where we are now. But do I want a "career"? Not really Therein lies my problem, a lack of true ambition. Many of my friend have grand artistic ambitions, and I am constantly gripped by the fear that I don't have the talent to see any of my artistic visions through to fruition. I also, like most everyone, hate the 40 hour work week and the bullshit that comes with it.